The arrival of latest Media and entertainment technologies including the Internet and digital broadcasting gave rise to varied social media sites including Orkut, MySpace, YouTube, LinkedIn, Hi5 and Facebook being the few famous examples. One of them, Facebook is currently the most used one. Social networking sites are websites where people across all continents meet and share their views, news, photos, videos, links and messages.
Social Media Marketing has developed into a buzzword among Internet marketers as they started to woo you of such sites. The nature of social networking sites - i.e. virtually free and instant recognition - may be the main draw. The power of SMO was recently felt during social unrest in Egypt, Libya and other countries.
Even though possibility of content of any type - be it in text, picture, audio, or video going viral can be as remote as an oasis within the desert. It is often observed that marketing during these social network sites bear excellent results like no other medium on the web currently. An aggressive and vigorous online marketing strategy helps in the end.
Start-up businesses, especially online sellers of products or services should allocate a portion of their budget towards social internet marketing, especially on Facebook. In comparison to other media forms, and considering cost-to-benefit ratios, Facebook marketing is regarded as the cost-effective and robust form of advertising. These Facebook marketing tactics could be utilized by start-up enterprises:
Open a free account in company's name or brand / trade name making as many 'friends' as you possibly can through your friends, relatives, supporters and employees and keep enlarging the circle.
Upload photos or demo videos of merchandise or services. They are successful as everybody loves to watch photos and videos, which helps these to relax and luxuriate in and also at once they're feed with required information. Text reading is regarded as boring climax always beneficial.
Post humorous, witty and satirical, philosophical and spiritual content. Operate a number of posts appear daily, if possible.
Post company/ employee events, specially those about award giving and philanthropic activities.
Encourage your mates to 'like', share or comment.
Keep altering your profile pictures.
In short, be in news. All the activities above entail no expenditure. In the event it fails you can bank upon paid or ppc (where you need to pay only if users click on it) advertisements.
Facebook Marketing is, thus, the easiest, craziest and the most reliable medium of social media. Having its universal reach growing at breakneck speed, start-up businesses must take the chance.